Where are you right now?
One click to the page that actually answers it. No form, no email, no call required.
Aduna Capital vs. typical firms
| Aduna Capital | Typical firms | |
|---|---|---|
| Legal duty to you | Fiduciary, always | Many firms act as a fiduciary on some accounts and as a broker on others. |
| How the firm is paid | Fee only, paid only by clients. No commissions. | Often a mix of advisory fees, commissions and product payments. |
| Account minimum | $0. No account minimum; $50 a month after that. | Many firms require a minimum account size before they will manage your money. |
| Fee schedule | Published: 1.5%–2.0% of assets per year, with a fee calculator. | Often shared only after a meeting. |
| Who you work with | One adviser for every client: the firm’s registered adviser. | Often a team or service center. |
| Products of its own | None sold. | Some firms offer their own funds or insurance products. |
| Language | English and Spanish, natively. | Spanish-language advice is often limited. |
A general comparison of common industry practices, not a description of any particular firm. Fees, minimums and services vary by firm, and lower fees or different services may be available elsewhere. Compare any adviser’s Form ADV Part 2A, including ours.
For individuals
A 401(k) from a job you left, an IRA you opened once, a paycheck that could do more — and no one looking at the whole picture, because many firms require a minimum account size first. We open accounts at $0, manage the money for a disclosed fee, and help with the decisions that only come up a few times: the rollover, the Roth conversion, the day you claim Social Security.
For families
Two incomes, a mortgage, children, a pension on one side and a 403(b) on the other — and advice written for one salary and one 401(k). We plan around the household you actually have: CalPERS or CalSTRS if one of you is in it, self-employment income if one of you has it, the first-generation questions no brochure covers. In English or Spanish, whichever is easier.
For business owners
California now requires every employer with one or more employees to offer a retirement plan, and the deadline has passed. We compare CalSavers against a plan of your own on your real headcount, set up the right one, and can serve as its investment fiduciary so you are not. Your own retirement — as an owner, an S-corp or a sole proprietor — gets planned alongside it.
Why people call us
Why families call us
Why employers call us
Can we work with you?
Worth knowing before you spend thirty minutes on a call. Most advisers bury this.
- You live in Los Angeles or Orange County. We are based in Norwalk and meet in person at our office or at your business, or by video.
- You live anywhere else in the United States. We can work with you too, by video. We are registered in California. Under the federal de minimis rule (Investment Advisers Act § 222(d)), a state generally cannot require us to register there as long as we have no office in that state and have had fewer than six clients there in the past 12 months. Before taking on a sixth client in a state, we register or notice-file there. A few states ask for a notice filing sooner, and we handle that.
- Any amount, including none yet. No account minimum. $50 a month after that. A household starting from zero gets the same adviser as one that isn’t.
- English or Spanish. Natively, in either — not a translated brochure and not a different person for the Spanish call.
- You want to keep managing it yourself. Then use the calculators, take what is useful, and never call us. There is no sign-up.
- You live in Canada — ask first. We are not generally available to Canadian residents. We can work only with Canadians who qualify as permitted clients under the international adviser exemption (NI 31-103, section 8.26) — for an individual, generally someone with more than C$5 million in financial assets — so a typical household in Canada is not eligible.
- You want someone to beat the market. We do not sell that, because nobody can reliably deliver it. If that is what you are shopping for, we are the wrong firm and we would rather say so now.
Aduna Capital LLC may transact business only in states where it is registered, notice-filed, or exempt from registration.
Everything we do
Managed accounts with no minimum, for a fee you can read.
The decisions that only come up a few times, made with the arithmetic on screen.
CalSavers, or a plan of your own — decided on your numbers, then run for you.
A guide for each California system: tiers, survivor elections, and how it fits with everything else you own.
Written by the adviser, with the source under every figure.
What it costs, before you call
Our standard schedule is 1.5%–2.0% of the assets we manage per year. Advisers may set a rate below the standard schedule, as low as 0%, at their discretion — and whatever rate applies to you is disclosed in writing before you engage. Our Form ADV Part 2A, Item 5, states the fee as up to 2.00% of assets per year, subject to negotiation; the firm may waive all or part of it. Whatever applies to you is set in writing before you engage. Almost no firm in this area publishes that at all. Move the slider and see your own dollar figure.
What would we charge you?
What you would pay us
The full schedule, and what the fee costs over 20 years →
Try the arithmetic yourself
Fifteen calculators, every assumption printed on screen, nothing behind a sign-up. The figures below are the illustrations each tool opens with — change any number and it recomputes.
What you do changes what your money needs
Most advice is written for someone with a salary, a 401(k) and a steady month. If that is not you, the standard advice quietly does not apply. We publish a guide for each of seventeen kinds of work — what is financially different about it, and what we do about that.
- Police & deputies
- Firefighters & paramedics
- Teachers & school staff
- Nurses & healthcare
- Service workers on tips
- Rideshare & delivery
- Truckers & owner-operators
- Contractors & the trades
- Real estate & loan officers
- Travel agents
- Entertainment crew
- Dancers & entertainers
- Business owners
- Founders & startup staff
- Athletes & agents
- High-net-worth families
- Families building from scratch
All seventeen, with a county edition each →
Where we work
a principal office at 12838 Rosecrans Avenue in Norwalk. We meet clients there, at their business, or on a call, across Los Angeles and Orange County — and we say how far each city is from us rather than pretending to be in all of them.
- Norwalk
- Downey
- Cerritos
- Whittier
- La Mirada
- Bellflower
- Santa Fe Springs
- Lakewood
- Artesia
- Buena Park
- Cypress
- La Habra
- Fullerton
- Anaheim
- Long Beach
- Los Angeles
All ninety cities, with the distance to each →
Who we are
Alfonso Aduna
CEO & Co-Founder. The firm's registered adviser — every client works directly with him.
Joaquin Aduna
Chief Marketing Officer. Makes complicated regulatory subjects legible in two languages.
The firm
Why Aduna Capital exists, and what fee-only fiduciary actually means in practice.
Founded in Norwalk in 2020 · more than sixty years of combined experience in financial services · an MBA or higher held by every member of the team · the markets followed, and the data read, every day.
Common questions
What does fee-only mean?
We are paid only by our clients, as a percentage of the assets we manage, disclosed in writing before you engage. No commissions, no product fees, nothing from a fund company or an insurer. The full schedule is published.
Is there a minimum?
No. Accounts open at $0 and we ask for $50 a month after that. Many firms require a minimum account size; here is why we don't.
Do you handle CalSavers, or are you CalSavers?
Neither is quite right. CalSavers is the state's program; we are an independent adviser that is not affiliated with it. We help California employers decide between CalSavers and a plan of their own, and if a plan is the answer we set it up and run it. Start here.
Who is Aduna Capital registered with?
The California Department of Financial Protection and Innovation, CRD #311270. You can read our record at adviserinfo.sec.gov and our Form ADV here.
Not sure where you fit?
A thirty-minute introductory call, no obligation. If we aren't the right firm for you we will say so.